Marketing id the heart of your business.

Marekrt research, analysis , study and advertising are the main components of mareting.

During the marketing process companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure, accually they need to acquire customers and maintain a relationship with them.

The key questions that any budiness need to answer are :

What do customers want?

Can we develop it while they still want it?

How can we keep our customers satisfied?

Marketing will help businesses to response to these questions. Marketing  involves: Focusing on customer needs before developing the product Aligning all functions of the company to focus on those needs Realizing a profit by successfully satisfying customer needs over the long-term.

The heart of  marketing is Marketing Strategy.

A marketing strategy is a business' overall game plan for reaching people and turning them into customers of the product or service that the business provides.

A marketing plan would be meaningless without a message, a target market, and a goal - the core of every marketing strategy.

A marketing strategy covers the big picture of what the business offers - the value proposition and related brand messaging. The marketing plan is how the business will get across those key message - the platforms, the creative, the timing, and so on. 

EmmareX will help you to develop and maintain a marketing campaign.

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Innovative ideas moves your business to next level

A strong idea will serve as the foundation for your future invention

An idea in itself is not a business until it is developed into a commercial opportunity.

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Importance of exhibition in growing your business

Of all the marketing instruments trade fairs easily have the widest range of functions: they serve to develop and the cultivate customer relations, search for partners and personnel, and to position the company as a whole. Trade fairs are test markets for new products and hence also function as market research instruments. Trade fairs also serve to increase public awareness of one´s company, to analyze the market situation and to prepare the ground for selling products and services. For new companies in particular it is important to gain an overview of competitors, their performance and their products. Often a visit to a trade fair is all that is needed at an early stage of entering a market

Trade fairs not only benefit exhibitors and visitors, but also the local economy in the region surrounding a trade fair venue. In particular, the hotel and restaurant trades, transport companies as well as companies providing trade fair services for organisers and exhibitors, such as stand construction and logistics, interpreting and hostess services are among those who benefit. The regional economic effects at major international trade fair centres amount to five to seven times the organisers' own turnover. Trade fairs thus secure a considerable number of jobs in the local region, particularly in small and medium-sized companies

Trade fairs and congresses have always been platforms for the exchanging knowledge. Knowledge means information that is processed, refined and placed in the right context. In today’s knowledge-based society information has become a decisive resource. The production, selection, filtering and channelling of information has thus become one of the most important tasks of a national economy. For this reason, conferences supporting trade fairs and vice-versa are increasingly regarded and made use of as attractive forms of exchanging knowledge that also enable a rapid response

For what they’re worth, trades shows and exhibitions can prove to be brilliant ways to promote individual business as well as collective trade. Moreover, they play a pivotal role in helping businesses; meet with other players of the industry which fosters the process of learning. A trade show is essentially an event meant to exhibit the goods and services belonging to a specific industry to the potential buyers and businesses. Exhibitions are also similar in nature, with the only difference being that they are open for general public as well

Trade shows and exhibitions can be an excellent way to promote a business and the products and services that it offers. They are also a great way to network with other industry members and grow the customer base exponentially. In addition, trade shows have certain other aspects which are quite promising. We’ve discussed the most significant of them hereunder 

One of the main objectives of any trade show is to showcase, various business, goods, and services to attendees and other interested parties. For a show that is meticulously designed in a way that it is inherently attractive complete with eye-catching booths along with a bunch of other attractions such as giveaways and promotional items, it becomes fairly simple to leave a lasting impression on the potential customer for a long time to come

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حضور در نمایشگاههای بین الملی معتبر ، چه بعنوان بازدید کننده و چه بعنوان عرضه کننده کالا و خدمات  اهمییت و نقش مهمی در رونق هر کسب و کاری دارد.

نمایشگاه فرصت مناسبی است تا شرکت خودتان را در عرصه ی بین المللی معرفی کنید و با مشتریان و همکاران خود از سراسر جهان آشنا شده و ارتباط برقرار کنید.

انتخاب دقیق و درست نمایشگاهی که میخواهید در آن شرکت کنید و همچنین برنامه ریزی و آمادگی برای استفاده  بهینه و مناسب از نمایشگاه به منظور برقراری ارتباط با همتایان و مشتریان بین المللی باعث خواهد شد که از هزینه ی انجام شده برای حضور در نمایشگاه بیشترین بهره را ببرید.

ایمارکس از اولین قدم در انتخاب نمایشگاه مناسب و معتبر همراه شما خواهد بود و در تمام مراحل برنامه ریزی ، تبلیغات ، هماهنگی ، برگزاری جلسات ، دیدارها و مذاکرات ، ارائه آمار و اطلاعات و هرآنچه که برای یک سفر کاری موفقیت آمیز و پربار نیاز دارید خدمات خود را به شما عرضه می نماید.

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Have you ever planned for an expansion of your business in the future? If you are intending to go big with your business, it is vital that you understand the important role of Investment and Money Management for your business

Whether you find yourself a business coach, engage the services of a business mentor or work with a business consultant, anyone of these people can help you understand the importance of investment and how you can effectively manage your money during the process of business expansion.

Money management is a skill that every individual must learn whether you are just an ordinary person or a business magnate. Basically money management is the art of learning how to preserve the money you have and wherever possible have it grow. Obviously being good at money management is very important for your personal funds as well as the funds of the business. 

If your funds are coming from multiple sources, such as several banks and a venture capital group, then you need to have a very clear idea of how those different streams of money are being put to use.

Not all money is equal in this type of situation, as different sources of money are likely to have different expectations as to how you report on how it has been used as well as account for it differently in your records. It is of paramount importance that you know and can forecast the future of your business in every sense including cash flow, income, debt and profitability.

With business expansion comes the risk of a bad investment decision. Before investing your money, you need to think of the time, risk and the expected return for the investment that you are about to make. You must ensure that your rate of return on the investment is going to be more than your capital cost.

Expanding your business through business investment in another business is an excellent way to grow exponentially, as long as there’s no hidden debt or complex legal agreements that bind you to an unprofitable deal.

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Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers. The primary purpose of business networking is to tell others about your business and hopefully turn them into customers.

Staying current

 In an ever-changing business climate it is important to keep up with the target market conditions as well as overall trends in your industry. Knowing the market is the key to developing a successful marketing plan. Attending seminars and networking with your peers and business associates on a regular basis will help you stay current.

Sharing knowledge and experience 

Networking is ideal for expanding your knowledge by taking advantage of the viewpoints and prior experience of others. If for example, you are thinking of getting into the import or export business you may be able to get some valuable advice from someone else who has done similar business internationally. Taking advantage of the experiences of others before you invest time and money in a particular venture can be invaluable

Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others.

Become known as a powerful resource for others. When you are known as a strong resource, people remember to turn to you for suggestions, ideas, names of other people, etc. This keeps you visible to them.

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